Swafford, Stacy
October 2, 2025 2025-11-24 10:29Our Staff
Swafford, Stacy
Dean, Goodfriend College of Business and Professional Studies
Associate Professor of Business Administration
Director of Business Graduate Programs, Faculty Athletic Representative
(423) 746-5320
sswafford@tnwesleyan.edu
PUBLICATIONS
Swafford, Stacy J., “Factors affecting retention of first-time, full-time freshmen students at higher education institutions within the Appalachian College Association” (2017). Masters Theses and Doctoral Dissertations.
https://scholar.utc.edu/theses/499
COURSES OFFERED
Undergraduate:
Principles of Marketing
Principles of Management
Retail and e-Marketing
Concepts of Organizational Behavior
Human Resources Management
Marketing for Healthcare Organizations
Buyer Behavior
International Marketing
Marketing Management
Graduate:
Management Theory
Marketing Theory
Leadership in a Global Economy
Advertising and Promotion
Global Marketing
Ethical Decision Making in Business
Life Cycle of Projects
Risk Assessment and Quality Management
Developing the Project
Project Initiation
Project Management Strategy
BIOGRAPHY
Stacy James Swafford is a native of Harriman, TN in Roane County. She graduated from Harriman High School and Roane State Community College before finishing her bachelor’s degree at Middle Tennessee State University. After 6 years working at Oak Ridge National Laboratory and the Y-12 plant, she relocated to Cleveland, TN. She received her MBA from UT-Chattanooga in December 1998. After a few years working in healthcare and finance, she accepted a full-time position at Tennessee Wesleyan University. As a part of the PhD program at UTC, her dissertation focused on “Factors Affecting Retention of First-Time, Full-Time Freshmen Students at Higher Education Institutions within the Appalachian College Association.” She received her PhD in May 2017.
Stacy’s family includes husband, Kevin, and their favorite young adults: daughter Isabel, and her husband, Logan, and son Charlie, a TWU alum. There are always an assortment of dogs and cats in the family as well.
The Swaffords are members of First United Methodist Church in Cleveland. They love quoting favorite movies and sitcoms, hiking, sports, and almost anything that involves being outside. Stacy is a dedicated Chicago Cubs fan. Everyone else is her family cheers for the wrong team.


