Studying at TWU prepares you for the career you want with experience employers are looking for

You want something fast paced. Something that allows you to use your strength in communication to help organizations succeed... To help businesses sell more, help non-profits bring in more donations, to help people present a clear and strong message. Sounds like it’s time for a degree in marketing!
Learn more about TWU and see why students have chosen us for over 100 years.

Program Description

Offered inside the Goodfriend School of Business, the bachelor’s degree in business administration with an emphasis in marketing exposes students to the broad field of business marketing, with special opportunity for hands-on experience through the capstone course.

Career Opportunities

A degree in Marketing will make you marketable! (See what we did there?) But really…the marketing field is constantly growing, and organizations of every kind need competent Marketing Directors, Consultants, Sales People, Communicators, and more.

Connection Opportunities

During coursework, students have an opportunity for hands-on experience, including data mining and marketing pieces, building website, writing marketing plans, and more, all of which expose them to various types of marketing jobs.

Students frequently combine their Marketing degree with a minor in Entrepreneurship or Communication Studies, diving deeper into topics like public relations, journalism, digital media and more.

MBA 4+1 Program

The MBA 4+1 is an early MBA admissions program. Qualifying seniors can enroll in MBA courses while completing their undergraduate degree. MBA courses can count toward full-time status and scholarship eligibility.


To Start Planning
You Future!

TWU prepares students with the transformative experience and to be well-rounded leaders who make a positive impact on the world.

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