Marketing
November 25, 2023 2023-11-27 3:19Marketing
Studying at TWU prepares you for the career you want with experience employers are looking for
Program Description
Offered inside the Goodfriend School of Business, the bachelor’s degree in business administration with an emphasis in marketing exposes students to the broad field of business marketing, with special opportunity for hands-on experience through the capstone course.
Career Opportunities
A degree in Marketing will make you marketable! (See what we did there?) But really…the marketing field is constantly growing, and organizations of every kind need competent Marketing Directors, Consultants, Sales People, Communicators, and more.
Connection Opportunities
During coursework, students have an opportunity for hands-on experience, including data mining and marketing pieces, building website, writing marketing plans, and more, all of which expose them to various types of marketing jobs.
Students frequently combine their Marketing degree with a minor in Entrepreneurship or Communication Studies, diving deeper into topics like public relations, journalism, digital media and more.
MBA 4+1 Program
The MBA 4+1 is an early MBA admissions program. Qualifying seniors can enroll in MBA courses while completing their undergraduate degree. MBA courses can count toward full-time status and scholarship eligibility.
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