General Management

General Management

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Business Administration: General Management

Do you want to be where the action is?  Do you want to be the “go-to” person to make well-informed decisions within an organization? 


The general management emphasis of business administration through the Goodfriend School of Business prepares students for diverse and innovative managerial and professional positions in the global marketplace.

Studying management provides students with the knowledge and skills to evaluate general management functions, apply management systems and processes, and synthesize the management quality and performance control.

There are numerous career opportunities with a degree in management, across the business landscape. Administrative service management, hotel manager, insurance agent/broker, small business owner, non-profit administrator, and project manager are a few of the job opportunities available.

Degrees within the Goodfriend School of Business, including the management emphasis, provide numerous opportunities to connect with seasoned business professionals, both faculty members and business partners who take a direct interest in the development of our students.

The MBA 4+1 is an early MBA admissions program. Qualifying seniors can enroll in MBA courses while completing their undergraduate degree. MBA courses can count toward full-time status and scholarship eligibility.

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Project Management

A study of the theories and concepts related to the process of transforming inputs (material, time, resources) into outputs (goods, services, information). Special emphasis is placed on key topics in the areas of (1) operations strategy, (2) process and service design, (3) process improvement, (4) quality management and statistical quality control, (5) forecasting, (6) waiting line management, (7) yield management, (8) project management, and (9) lean management.

Concepts of Organizational Behavior

An examination of theory and research dealing with the behaviors of people in organizations. Topics covered include organizational culture, the socialization process, theories of motivation, communication, group dynamics, leadership, stress, personal power and politics.


This course involves the many facets of planning, establishing, and operating a business. Creating and understanding a business plan is part of this course.