Master of Science in Business Analytics
January 9, 2026 2026-01-09 13:38Master of Science in Business Analytics
Business analytics is an interdisciplinary field focused on extracting knowledge from large data sets and applying the knowledge to provide insight in a wide variety of disciplines.
Why Choose TWU's Master of Science in Business Analytics?
Flexibility
Online, flexible format built for working professionals.
Affordable Tuition
Priced significantly lower than the national average for graduate business degrees.
Personalized Pathways
Choose from two different concentrations: Information Technology or Marketing.
Business Analytics
Business analytics is composed of formatting data for analysis, determining the algorithm used for the analysis, processing the data, creating a plan of action based on the analysis, and presenting the results in an easy to understand format. Business analytics integrates skills from statistics, information technology, business, mathematics, information science, information visualization, data integration, graphic design, and communication.
LOCATION
Online
CREDITS
Minimum of 30
COST
$600 per credit hour
Business Analytics Core Courses
BUS 551: Quantitative Methods in Business
This course investigates quantitative methods to support management. topics include regression, probability, sampling, and hypothesis testing.
BUS 552: Business Intelligence and Communication
This course investigates business intelligence as a model for acquiring, retrieving, and analyzing decision-making information. Concepts include business measurement, evaluation of sales and cost effectiveness, sales forecasting, marketing research and communication studies.
BUS 553: Data Management and Analytics
A study of data resource management, including database technology and design, architecture planning, development, access, and database administration. The course provides data analytics concepts, including data visualization and mining.
BUS 554: Business Analytics and Management Strategy
An investigation of business analytics and big data and their relationship to management strategy. Linear, diagnostic, predictive, augmented, and autonomous analytics and their sue in managerial decision-making will be studied.
BUS 555: Data Visualization for Business
This course examines data visualization as an analytical tool, a medium of communication, and an interactive information dashboard. The course focuses on building creative and technical skills to transform data into visual reports. Employ best practices in data visualization to develop charts, maps, tables, and other visual representations of data.
BUS 556: Ethical Decision Making in Business
This course focuses on the business environment in which managers confront and make ethical decisions. Case studies are used extensively to illustrate the integration of corporate governance, corporate social responsibility, and ethics into key strategic business decisions to develop an ethical corporate culture.
Information Technology Concentration Courses
BUS 511: Programming Languages for Business
An examination of programming languages used in business and management. Students will study agile methodologies and systems while using current programming language(s).
BUS 512: Data Security, Ethics, and Legal Issues
This course covers issues and challenges associated with working with data in a business setting. Concepts include ethics, data governance, regulatory requirements, post-deployment feedback, and model revisions.
BUS 513: Emerging Technologies
This course provides students with a comprehensive understanding of emerging technologies as they relate to innovation and information systems in organizations, and the management strategies required to understand, leverage, and benefit from these technologies.
BUS 514: Artificial Intelligence
This course examines Artificial Intelligence for business leaders. Students will investigate linear regression, decision trees, and AI algorithms. The concepts of neural networks, machine learning, deep learning, and data science will be studied.
Marketing Concentration Courses
BUS 541: Advertising and Promotion
An examination of advertising, promotion, public relations, and brand messaging concepts used to persuade market segments. Advertising research, the promotional mix, social media advertising, corporate communications, and media planning are investigated.
BUS 542: Consumer Decision Making
An investigation of the consumer decision making process and its relationship to marketing strategy. The influence of advertising, branding, communication, digital marketing, social media, and culture on consumer behavior will be studied.
BUS 543: Global Marketing
An integrated approach to global marketing for understanding the relevance of culture to marketing and the strategic opportunities and challenges arising in their application in organizations. The course provides students with competencies to identify the role of culture in marketing and adopt a cultural approach to marketing that takes into account the complexity of the culture concept.
BUS 544: Marketing Analytics and e-Commerce
A study of marketing analytics tools available to organizations and how data is collected, analyzed and interpreted for converting shoppers into consumers. This course will examine the eCommerce systems that digitally enable commercial transactions. The concepts of Big Data, social media marketing, and mobile commerce are investigated.
