International Business

International Business

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It’s a big world out there. You’ve heard that before, but in our current age, it’s as small as it has ever been.

Opportunities to conduct business internationally are more accessible than ever, and you want to combine your love of other countries and cultures with your expertise in business.


The bachelor of business administration with an emphasis in international business through the Goodfriend School of Business provides exposure to broad areas of business integrated with travel and work experience in international settings.

Study Abroad trips are instrumental in the international business emphasis, as students get to see and experience first-hand international business contexts. International students are also provided domestic travel opportunities, further exposing them to domestic business operations.

Degrees within the Goodfriend School of Business, including the international business emphasis, provide numerous opportunities to connect with seasoned business professionals, both faculty members and business partners who take a direct interest in the development of our students.

The MBA 4+1 is an early MBA admissions program. Qualifying seniors can enroll in MBA courses while completing their undergraduate degree. MBA courses can count toward full-time status and scholarship eligibility.


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International Management

Analysis of operating policies, procedures, and managerial problems of multinational companies along with the various cultural diversities will be emphasized. 

International Marketing

An emphasis on designing marketing strategies for the international and global arena. The impact on marketing mix decisions from international diversities such as culture, economics, political/legal, and financial will be the focus of the course.

Cross-cultural Management and Travel

The impact of culture and management will be major components in this course. Emphasis on communication skills, leadership traits, cultural diversity, decision making, and negotiation skills needed to conduct business globally will be examined. Opportunities for travel will be available in this course.