Business Administration: Digital Marketing
You are creative. You enjoy being behind the scenes creating compelling content that stands out in a digital world.
If you would enjoy being on the creative side of business, an emphasis in digital marketing is the perfect fit for you.
Created as a collaboration between the Goodfriend School of Business and the Communication Studies Program, the Bachelor of Science with an emphasis in Digital Marketing blends courses in marketing theory and communications to enable students to develop a skill set in content creation for the evolving digital marketplace.
Digital marketing is used by every industry and companies are constantly searching
for employees well versed in the digital marketplace.
•Digital Marketing Manager
•Web Design Specialist
•Social Media Manager
•Web Analytics Specialist
•Freelance Content Creator
Degrees within the Goodfriend School of Business, including the digital marketing
emphasis, provide numerous opportunities to connect with seasoned business professionals,
faculty members, and business partners who take a direct interest in the development
of our students.
Students in the digital marketing emphasis will benefit by making connections with faculty and guest lecturers in the Goodfriend School of Business and Communication Studies Program. Business students are fully prepared for the MBA program at TWU, which offers a concentration in Marketing.
The MBA 4+1 is an early MBA admissions program. Qualifying seniors can enroll in MBA courses while completing their undergraduate degree. MBA courses can count toward full-time status and scholarship eligibility.